How to Avoid Mistakes When Buying Sneakers
Specialty running store staffers see runners making the same mistakes again and again when they come in to buy shoes or sneakers. But not you, not anymore, thanks to this advice from five prominent store owners/managers.
Mistake #1: Buying for looks. “Some runners are too concerned with fashion, and we try and steer people away from that. Often, when they get a sneaker that looks cool, they end up coming back in a few months and saying, ‘This shoe hurts me. I had a problem with it.’ When you buy, think feel and fit, not fashion.”
Mistake #2: Not asking for deals. “When you’re ready to pay, ask if there are any discounts available for running club members. Most specialty stores offer discounts from 10 to 20 percent; we offer 10 percent to our local track club. It costs $20 to join it, so if you buy two pairs of sneakers, your track membership is paid for.”
Mistake #3: Buying shoes that are too small. “Tight-fitting shoes lead to blisters and black toenails and that kind of thing. Women in particular are used to wearing their shoes close-fitting, as they’re often more self-conscious about the size of their feet. We like to say, ‘Play the piano with your toes,’ meaning the fit should be roomy enough in the forefoot—about half an inch—but not sloppy.”
Mistake #4: Shopping at the wrong time of day. “A lot of times people come in the morning and say, ‘This is the shoe I need.’ Then they’ll come back the next day and say, ‘I wore them at 5 p.m. and they were too small.’ Your feet start swelling in the morning and they don’t stop until about 4 p.m. That’s as big as they’re going to get, so always buy your sneakers in the evening.”
Mistake #5: Assuming your size. “People assume that a size is a size—that an 8 in a Nike will be the same as an 8 in a New Balance. But sizes differ because of different lasts (foot forms), the different shape of the upper, and the way the shoe is stitched together. Have your feet measured every time you buy, and always try the shoes on for fit.”